# Self Financial (Self)
> Self Financial (formerly Self Lender) is a financial technology company that provides tools for individuals to build credit and save money. Its primary offering is a Credit Builder Account, a small loan held in a certificate of deposit (CD) that is reported to major credit bureaus as the user makes monthly payments.
- URL: https://optimly.ai/brand/credit-builder-loans-eg-self
- Slug: credit-builder-loans-eg-self
- BAI Score: 72/100
- Archetype: Challenger
- Category: Financial Services
- Last Analyzed: April 11, 2026