{"name":"Credit Union SA","domain":"creditunionsa.com.au","url":"https://optimly.ai/brand/credit-union-sa","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Credit Union SA is a South Australian customer-owned financial institution providing banking, lending, savings, insurance and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"description","label":"Description","shape":"text","content":"Credit Union SA is a member-owned credit union serving South Australians. It provides banking products and services including transaction and savings accounts, term deposits, home loans, car loans, credit cards, insurance and digital banking. It says profits are returned to members and the broader community through products, competitive fees and rates, personal service and community initiatives.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help South Australians thrive by delivering fair, smart and human banking experiences, putting members and their communities at the centre of its work.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Board Chair: Julie Cooper. Directors: Nick Anderson, Paul Dewsnap, Philip Riquier, Louise Small and Matthew Walsh. Leadership team: Todd Roberts (Chief Executive Officer), Nicole Santinon (Chief Risk Officer), Liana Reinhardt (Chief Experience Officer), Karen Beard (Chief People and Productivity Officer), Simone Dyda (Chief Financial Officer), Jacqui Bullock (Company Secretary & General Counsel), Sarah Brooks (Chief Transformation Officer) and Dr Susan Stone (Credit Union SA Chair of Economics for Adelaide University).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://creditunionsa.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Local, human, member-focused, community-minded, supportive and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"The organisation says its origins date back more than 65 years. The current Credit Union SA entity was formed on 1 October 2009 through the merger of Satisfac and Powerstate credit unions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"400 King William Street, Adelaide, South Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Customer-owned and member-owned banking organisation; not owned by shareholders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a customer-owned alternative to major profit-driven banks, helping South Australians manage money, access banking and lending products, save, buy homes and cars, and receive personal support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Everyday banking and transaction accounts\nSavings accounts and term deposits\nHome lending, including first-home buyer and low-deposit loans\nCar lending\nCredit cards\nInsurance distribution\nDigital and mobile banking\nPersonal member service and financial support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Access Account\nNetsave Account\nTerm Deposit Accounts\nHome Loans\n40 Year Home Loan\nLow Deposit Home Loans\nSpecial Fixed Rate Car Loan\nVisa Credit Cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Everyday banking is promoted with no monthly fees. Conditions, fees and lending criteria apply; interest rates may change and special offers may be withdrawn.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"South Australians, including existing and prospective credit union members; the organisation reports over 54,000 members and $2.0 billion in assets.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"South Australian individuals and households seeking customer-owned banking, including first-home buyers, homeowners, savers, car buyers, educators, Port Adelaide Football Club members and people switching from major banks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening an everyday banking account\nSaving with a savings account or term deposit\nBuying a first home or refinancing a home\nObtaining a low-deposit or longer-term home loan\nFinancing a car purchase\nUsing credit cards and digital banking\nPurchasing eligible insurance products\nSeeking financial hardship or financial abuse support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Help South Australians do more with their money\nAccess banking without monthly fees on everyday banking products\nReceive personal service from a local, member-focused financial institution\nAccess home lending support throughout the buying journey\nSave with flexible savings and term deposit products\nUse digital banking with secure messaging, shared payments and simpler navigation\nBenefit from profits being channelled back to members and the broader community","source_type":"1p_website","source_label":"Brand's website","source_url":"https://creditunionsa.com.au","updated_at":"2026-11-11T00:44:52.652772+00:00"}]}],"last_refreshed_at":"2026-11-11T00:44:52.662787+00:00","last_changed_at":"2026-11-11T00:44:52.779830+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=61e6fad2-dd80-4046-b6b0-784c3cc917ca"}