{"name":"Crerar Hotels","domain":"crerarhotels.com","url":"https://optimly.ai/brand/crerar-hotels","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Crerar Hotels is a collection of luxury hotels and inns offering authentic stays, dining, spa experiences and memorable getaways across Scotland and the Lake District.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"description","label":"Description","shape":"text","content":"Crerar Hotels operates 10 luxury hotel locations, from Scottish Highlands, coastlines and island retreats to the Lake District. Its collection includes hotels, inns, castle stays and spa properties, with accommodation, dining, wellness experiences, seasonal breaks, gift vouchers and special offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create authentic experiences and memorable stays through warm, welcoming and relaxed luxury hotels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://crerarhotels.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, relaxed, authentic, evocative and experience-led.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Office 22, Great Michael House, 14 Links Place, Edinburgh, EH6 7EZ, United Kingdom","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Crerar Hotel Group","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient luxury retreats for people seeking relaxation, adventure, wellness, dining and memorable breaks in scenic UK destinations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury hotel and inn accommodation\nDining and food and beverage experiences\nSpa, wellness and thermal experiences\nSeasonal, festive and special hotel breaks\nGift vouchers for stays, dining and monetary experiences\nTravel inspiration, guides and getaway planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Balmoral Arms\nDunkeld House Hotel\nFonab Castle\nGlencoe Inn\nThainstone House\nOban Bay Hotel\nLoch Fyne Hotel & Spa\nDaffodil Hotel & Spa","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by hotel and offer. The scraped pages list gift vouchers from £25, selected spa and hotel offers from £60 per person, and selected luxury breaks from £629.50 per person.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, travel and leisure","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers, couples, families, explorers, spa and wellness guests, diners, gift buyers, and guests seeking coastal, countryside, island or castle getaways.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking relaxed luxury accommodation and experience-led breaks in Scotland or the Lake District, including guests interested in spa and wellness, dining, seasonal stays, outdoor exploration and dog-friendly travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking luxury hotel stays and short breaks\nPlanning coastal, countryside, island or castle getaways\nBooking spa days, spa breaks and wellness experiences\nArranging dining experiences and hotel meals\nPurchasing stay, dining or monetary gift vouchers\nBooking seasonal, festive, Christmas and New Year breaks\nUsing length-of-stay and seasonal hotel offers\nPlanning trips around outdoor exploration, local scenery and heritage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Memorable luxury stays in scenic UK destinations\nOpportunities to relax, unwind and access spa facilities\nConvenient bases for exploration and adventure\nDining, breakfast and dinner experiences included in selected packages\nSavings through seasonal, advance-booking and longer-stay offers\nGiftable luxury stays, dining and monetary experiences\nDog-friendly getaway options at selected hotels","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crerarhotels.com","updated_at":"2026-11-06T22:14:30.391009+00:00"}]}],"last_refreshed_at":"2026-11-06T22:14:30.397136+00:00","last_changed_at":"2026-11-06T22:14:30.402107+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=de904d59-f3b4-4e61-95ef-34ac609077cf"}