{"name":"Crest Capital","domain":"crestcapital.com","url":"https://optimly.ai/brand/crest-capital","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Crest Capital is a national equipment finance lender providing financing and leasing for business equipment, commercial vehicles, and software.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in Atlanta in 1989, Crest Capital provides no-hassle equipment financing and leasing to businesses nationwide. Its online application covers $10,000 to $500,000, with same-day decisions and no financial statements required for financing up to $250,000.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make credit simple and straightforward for growing businesses through hassle-free financing, speedy approvals, transparent terms, and flexible financing for equipment, vehicles, and software.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Mark French is the founder and President of Crest Capital and continues to run the company. Chris “Fletch” Fletcher is a Senior Account Executive associated with Crest Capital’s equipment, software, and vehicle financing solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://crestcapital.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Plain-English, practical, transparent, direct, and customer-focused, emphasizing simplicity, speed, and no-hassle financing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1989","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Atlanta, Georgia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Crest Capital helps small and growing businesses acquire equipment, vehicles, and software without large upfront cash outlays, lengthy bank processes, or tying up bank credit lines. It offers a faster alternative to traditional bank financing with fixed-rate terms and simplified applications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Equipment financing and leasing for new, used, pre-owned, and refurbished assets\nCommercial vehicle and vocational truck financing\nBusiness software financing\nFinancing from $10,000 to $500,000 through one simple application\nSame-day credit decisions, often within hours\nFinancing up to $250,000 without financial statements or tax returns\nUp to 100% financing, including eligible delivery, installation, and other soft costs\nFixed-rate financing for the full term","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Equipment Financing\nEquipment Leasing\nVehicle Financing\nSoftware Financing\nDealer Programs\nSection 179 Tax Deduction Calculator\nEquipment Payment Calculator","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Specific interest rates are not published in the provided content. Crest Capital states that rates are fixed for the full term. Financing generally covers $10,000 to $500,000, with dealer-program terms of 24 to 72 months. Eligibility checks and dealer-program enrollment are free; financing is subject to approval.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Businesses across nearly every industry, including construction, manufacturing and machine tools, material handling, agriculture, technology, office, medical, and other commercial sectors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Primarily small and medium-sized businesses, especially end-user companies with approximately 5 to 75 employees, plus equipment dealers, manufacturers, and vendor partners. Crest Capital serves businesses nationwide and has substantial business in all 50 states, with some business in Canada.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Growing small and midsize U.S. businesses needing to finance equipment, commercial vehicles, or software, particularly companies seeking fast decisions, simple documentation, 100% financing, and a lender that does not require blanket liens or financial statement covenants. A typical customer may have five to 75 employees and generally has been under current ownership for at least two years.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Purchasing new or used construction, industrial, material-handling, office, medical, or machine-tool equipment\nFinancing commercial vehicles and vocational trucks\nFinancing business software while preserving cash flow\nIncluding delivery, installation, shipping, and training costs in financing where eligible\nReplacing or upgrading business equipment\nOffering customer financing through an equipment dealer or manufacturer website\nUsing Section 179-qualified financing for eligible equipment\nFinancing platform lifts, including scissor lifts, boom lifts, vertical mast lifts, and material lifts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Acquire equipment, vehicles, or software without draining cash reserves\nPreserve working capital and keep bank credit lines available for other needs\nReceive financing decisions the same business day, often within hours\nMake predictable payments with fixed rates for the full term\nFinance up to 100% of eligible costs, including certain soft costs\nAvoid personal-credit inquiries during eligibility checking\nAvoid blanket liens, compensating balances, annual re-qualification, and financial statement covenants\nPut financed assets to work quickly after Crest Capital pays the seller","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crestcapital.com","updated_at":"2026-11-08T02:58:04.705455+00:00"}]}],"last_refreshed_at":"2026-11-08T02:58:04.716237+00:00","last_changed_at":"2026-11-08T02:58:04.723249+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=26526891-fa4e-4f43-8ff8-b22df4b1005a"}