# Crest Capital > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/crest-capital - **Dataset:** https://optimly.ai/brand/crest-capital.json - **Markdown:** https://optimly.ai/brand/crest-capital/llms.txt - **Official website:** https://crestcapital.com - **Slug:** crest-capital - **Categories:** fintech-financial-services ## Overview - **Tagline:** Crest Capital is a national equipment finance lender providing financing and leasing for business equipment, commercial vehicles, and software. Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Description:** Founded in Atlanta in 1989, Crest Capital provides no-hassle equipment financing and leasing to businesses nationwide. Its online application covers $10,000 to $500,000, with same-day decisions and no financial statements required for financing up to $250,000. Source: Brand's website (https://crestcapital.com) · 2026-11-08 ## Identity - **Mission:** To make credit simple and straightforward for growing businesses through hassle-free financing, speedy approvals, transparent terms, and flexible financing for equipment, vehicles, and software. Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Founders & leadership:** Mark French is the founder and President of Crest Capital and continues to run the company. Chris “Fletch” Fletcher is a Senior Account Executive associated with Crest Capital’s equipment, software, and vehicle financing solutions. Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Website:** https://crestcapital.com Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Voice & tone:** Plain-English, practical, transparent, direct, and customer-focused, emphasizing simplicity, speed, and no-hassle financing. Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Founded:** 1989 Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Headquarters:** Atlanta, Georgia Source: Brand's website (https://crestcapital.com) · 2026-11-08 ## Offerings - **Problem solved:** Crest Capital helps small and growing businesses acquire equipment, vehicles, and software without large upfront cash outlays, lengthy bank processes, or tying up bank credit lines. It offers a faster alternative to traditional bank financing with fixed-rate terms and simplified applications. Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Core capabilities:** - Equipment financing and leasing for new, used, pre-owned, and refurbished assets - Commercial vehicle and vocational truck financing - Business software financing - Financing from $10,000 to $500,000 through one simple application - Same-day credit decisions, often within hours - Financing up to $250,000 without financial statements or tax returns - Up to 100% financing, including eligible delivery, installation, and other soft costs - Fixed-rate financing for the full term Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Products / SKUs:** - Equipment Financing - Equipment Leasing - Vehicle Financing - Software Financing - Dealer Programs - Section 179 Tax Deduction Calculator - Equipment Payment Calculator Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Pricing:** Specific interest rates are not published in the provided content. Crest Capital states that rates are fixed for the full term. Financing generally covers $10,000 to $500,000, with dealer-program terms of 24 to 72 months. Eligibility checks and dealer-program enrollment are free; financing is subject to approval. Source: Brand's website (https://crestcapital.com) · 2026-11-08 ## Audience - **Target industry:** Businesses across nearly every industry, including construction, manufacturing and machine tools, material handling, agriculture, technology, office, medical, and other commercial sectors. Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Customer base:** Primarily small and medium-sized businesses, especially end-user companies with approximately 5 to 75 employees, plus equipment dealers, manufacturers, and vendor partners. Crest Capital serves businesses nationwide and has substantial business in all 50 states, with some business in Canada. Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Ideal customer profile:** Growing small and midsize U.S. businesses needing to finance equipment, commercial vehicles, or software, particularly companies seeking fast decisions, simple documentation, 100% financing, and a lender that does not require blanket liens or financial statement covenants. A typical customer may have five to 75 employees and generally has been under current ownership for at least two years. Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Use cases:** - Purchasing new or used construction, industrial, material-handling, office, medical, or machine-tool equipment - Financing commercial vehicles and vocational trucks - Financing business software while preserving cash flow - Including delivery, installation, shipping, and training costs in financing where eligible - Replacing or upgrading business equipment - Offering customer financing through an equipment dealer or manufacturer website - Using Section 179-qualified financing for eligible equipment - Financing platform lifts, including scissor lifts, boom lifts, vertical mast lifts, and material lifts Source: Brand's website (https://crestcapital.com) · 2026-11-08 - **Customer outcomes:** - Acquire equipment, vehicles, or software without draining cash reserves - Preserve working capital and keep bank credit lines available for other needs - Receive financing decisions the same business day, often within hours - Make predictable payments with fixed rates for the full term - Finance up to 100% of eligible costs, including certain soft costs - Avoid personal-credit inquiries during eligibility checking - Avoid blanket liens, compensating balances, annual re-qualification, and financial statement covenants - Put financed assets to work quickly after Crest Capital pays the seller Source: Brand's website (https://crestcapital.com) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.