# crif-hk-nova-credit > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 13, 2026. > Nova Credit Limited is a credit reference agency (CRA) established in Hong Kong in 2017. It provides innovative credit reference services to consumers and Small and medium-sized enterprises (SMEs) using high-end technology. Nova Credit also acts as a Fintech enabler for the financial industry, helping institutions benefit from state-of-the-art credit and risk technology and smart data analytics. - Business Profile: https://optimly.ai/brand/crif-hk-nova-credit - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://crifasia.com/ - Logo: https://logo.clearbit.com/crifasia.com - Slug: crif-hk-nova-credit - Brand Authority Index tier: Low Visibility - Category: Credit Bureaus & Information Services - Last Analyzed: September 13, 2026