# Criteo Retail Media
> Criteo Retail Media is a specialized division of Criteo that provides an end-to-end platform for retailers and brands to manage retail media networks. It enables brands to place sponsored products and display ads directly on retailer websites while providing retailers with the technology to monetize their first-party data and site traffic. The platform focuses on 'closed-loop' measurement, linking ad spend directly to digital sales.
- URL: https://optimly.ai/brand/criteo-retail-media
- Slug: criteo-retail-media
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising Technology (AdTech)
- Last Analyzed: April 11, 2026
## Competitors
- Amazon Advertising (https://optimly.ai/brand/amazon-advertising)
- The Trade Desk (https://optimly.ai/brand/the-trade-desk)
## Also Referenced By
- Kroger Precision Marketing (https://optimly.ai/brand/kroger-precision-marketing)
- Pacvue (https://optimly.ai/brand/pacvue)
- Citrusad Epsilonpublicis (https://optimly.ai/brand/citrusad-epsilonpublicis)
- Competitor Retail Media Networks (https://optimly.ai/brand/competitor-retail-media-networks)
- Microsoft Advertising (PromoteIQ) (https://optimly.ai/brand/microsoft-advertising-promoteiq)
- CitrusAd (Epsilon/Publicis) (https://optimly.ai/brand/citrusad-epsilon-publicis)