# Criteo
> Criteo is a global commerce media company that provides a technology platform for brands, retailers, and publishers to execute personalized digital advertising. The company specializes in analyzing shopper data to deliver performance-based marketing, including its flagship retargeting product and a growing suite of retail media solutions.
- URL: https://optimly.ai/brand/criteo
- Slug: criteo
- BAI Score: 85/100
- Archetype: Incumbent
- Category: Advertising Technology (AdTech)
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## Full Details / RAG Data
### Overview
Criteo is listed in the AI Directory.
Criteo is a global commerce media company that provides a technology platform for brands, retailers, and publishers to execute personalized digital advertising. The company specializes in analyzing shopper data to deliver performance-based marketing, including its flagship retargeting product and a growing suite of retail media solutions.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Criteo |
| Slug         | criteo |
| URL          | https://optimly.ai/brand/criteo |
| BAI Score    | 85/100 |
| Archetype    | Incumbent |
| Category     | Advertising Technology (AdTech) |
| Last Updated | 2026-04-03T10:57:12.334Z |
### Links
- Canonical page: https://optimly.ai/brand/criteo
- JSON endpoint: /brand/criteo.json
- LLMs.txt: /brand/criteo/llms.txt