# Criteo
> Criteo is a global commerce media company that provides a technology platform for brands, retailers, and publishers to execute personalized digital advertising. The company specializes in analyzing shopper data to deliver performance-based marketing, including its flagship retargeting product and a growing suite of retail media solutions.
- URL: https://optimly.ai/brand/criteo
- Slug: criteo
- BAI Score: 85/100
- Archetype: Incumbent
- Category: Advertising Technology (AdTech)