{"name":"Cromā","domain":"croma.com","url":"https://optimly.ai/brand/cromā","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Indian large-format specialist retailer offering multi-brand digital gadgets, home electronics and Croma own-label products through stores, online and the Tata Neu App.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"description","label":"Description","shape":"text","content":"Croma is India's first large-format specialist retail store, founded in 2006. It offers 20,000+ products across 500+ brands through 540 Croma Stores, 16 TRiBE Stores, croma.com and the Tata Neu App.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To cater to customers' digital gadget and home electronic needs through broad product assortment, trusted electronics advice and an omnichannel shopping experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://croma.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2006","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Croma is a brand of Infiniti Retail Ltd., part of the Tata Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers discover, purchase, receive and maintain digital gadgets and home electronics through retail stores, online shopping, expert advice, delivery and post-purchase services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Multi-brand electronics retail\nOmnichannel shopping through stores, website and Tata Neu App\nElectronics expert advice\nCroma own-label product development\nExpress delivery from nearby stores\nPost-purchase device protection and maintenance through ZipCare\nCustomer support through Croma Assist WhatsApp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Mobile phones and wearables\nTelevisions\nLaptops and tablets\nHeadphones, earphones, speakers and home theatres\nAir purifiers and air conditioners\nWashing machines and dryers\nVacuum cleaners\nKitchen appliances and microwaves","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Croma states that its own-label products are offered with competitive pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Consumer electronics and home appliances retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers in India shopping for digital gadgets, home electronics, appliances and related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking multi-brand electronics and home appliances with in-store, online or app-based shopping, expert advice, delivery and post-purchase support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for digital gadgets and home electronics\nBuying electronics through physical stores, croma.com or the Tata Neu App\nGetting expert advice on electronics purchases\nOrdering last-minute electronics with same-day express delivery in covered major cities\nProtecting devices against manufacturing defects, accidental damage or liquid damage through ZipCare Protect\nMaintaining devices through post-purchase service support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to 20,000+ products across 500+ brands\nA seamless omnichannel shopping experience\nAccess to trusted electronics experts\nSame-day delivery for eligible orders placed before 4 PM in covered major cities\nPost-purchase protection and maintenance support\nAccess to Croma own-label products using latest technology","source_type":"1p_website","source_label":"Brand's website","source_url":"https://croma.com","updated_at":"2026-11-07T20:29:56.057647+00:00"}]}],"last_refreshed_at":"2026-11-07T20:29:56.071718+00:00","last_changed_at":"2026-11-07T20:29:56.083510+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3326286d-1238-46cc-91a4-f40fc254f508"}