# Cromā

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/cromā
- **Dataset:** https://optimly.ai/brand/cromā.json
- **Markdown:** https://optimly.ai/brand/cromā/llms.txt
- **Official website:** https://croma.com
- **Slug:** cromā
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Indian large-format specialist retailer offering multi-brand digital gadgets, home electronics and Croma own-label products through stores, online and the Tata Neu App.
Source: Brand's website (https://croma.com) · 2026-11-07

- **Description:** Croma is India's first large-format specialist retail store, founded in 2006. It offers 20,000+ products across 500+ brands through 540 Croma Stores, 16 TRiBE Stores, croma.com and the Tata Neu App.
Source: Brand's website (https://croma.com) · 2026-11-07

## Identity

- **Mission:** To cater to customers' digital gadget and home electronic needs through broad product assortment, trusted electronics advice and an omnichannel shopping experience.
Source: Brand's website (https://croma.com) · 2026-11-07

- **Website:** https://croma.com
Source: Brand's website (https://croma.com) · 2026-11-07

- **Founded:** 2006
Source: Brand's website (https://croma.com) · 2026-11-07

- **Parent ownership:** Croma is a brand of Infiniti Retail Ltd., part of the Tata Group.
Source: Brand's website (https://croma.com) · 2026-11-07

## Offerings

- **Problem solved:** Helps customers discover, purchase, receive and maintain digital gadgets and home electronics through retail stores, online shopping, expert advice, delivery and post-purchase services.
Source: Brand's website (https://croma.com) · 2026-11-07

- **Core capabilities:**
  - Multi-brand electronics retail
  - Omnichannel shopping through stores, website and Tata Neu App
  - Electronics expert advice
  - Croma own-label product development
  - Express delivery from nearby stores
  - Post-purchase device protection and maintenance through ZipCare
  - Customer support through Croma Assist WhatsApp
Source: Brand's website (https://croma.com) · 2026-11-07

- **Products / SKUs:**
  - Mobile phones and wearables
  - Televisions
  - Laptops and tablets
  - Headphones, earphones, speakers and home theatres
  - Air purifiers and air conditioners
  - Washing machines and dryers
  - Vacuum cleaners
  - Kitchen appliances and microwaves
Source: Brand's website (https://croma.com) · 2026-11-07

- **Pricing:** Croma states that its own-label products are offered with competitive pricing.
Source: Brand's website (https://croma.com) · 2026-11-07

## Audience

- **Target industry:** Consumer electronics and home appliances retail
Source: Brand's website (https://croma.com) · 2026-11-07

- **Customer base:** Consumers in India shopping for digital gadgets, home electronics, appliances and related services.
Source: Brand's website (https://croma.com) · 2026-11-07

- **Ideal customer profile:** Consumers seeking multi-brand electronics and home appliances with in-store, online or app-based shopping, expert advice, delivery and post-purchase support.
Source: Brand's website (https://croma.com) · 2026-11-07

- **Use cases:**
  - Shopping for digital gadgets and home electronics
  - Buying electronics through physical stores, croma.com or the Tata Neu App
  - Getting expert advice on electronics purchases
  - Ordering last-minute electronics with same-day express delivery in covered major cities
  - Protecting devices against manufacturing defects, accidental damage or liquid damage through ZipCare Protect
  - Maintaining devices through post-purchase service support
Source: Brand's website (https://croma.com) · 2026-11-07

- **Customer outcomes:**
  - Access to 20,000+ products across 500+ brands
  - A seamless omnichannel shopping experience
  - Access to trusted electronics experts
  - Same-day delivery for eligible orders placed before 4 PM in covered major cities
  - Post-purchase protection and maintenance support
  - Access to Croma own-label products using latest technology
Source: Brand's website (https://croma.com) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

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analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


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```json
{"looking_for":"pricing","gap":"not_found"}
```

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