# Crunchyroll > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Crunchyroll is a global brand primarily known for its extensive anime streaming service. The provided context specifically highlights the Crunchyroll Store, an e-commerce platform offering a wide array of official anime and manga merchandise, including figures, plush toys, manga volumes, apparel, and various collectibles related to popular series. The store frequently features sales, promotions, and exclusive items for fans. - Business Profile: https://optimly.ai/brand/crunchyroll - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://store.crunchyroll.com/ - Logo: https://logo.clearbit.com/store.crunchyroll.com - Slug: crunchyroll - Brand Authority Index tier: Low Visibility - Archetype: Incumbent - Category: Entertainment, Retail - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Visiting local anime stores or conventions: Fans may choose to purchase merchandise by physically visiting specialized retail stores or attending anime conventions and events, offering a different sho | Using proxy services for direct Japanese imports: Consumers can utilize third-party proxy buying services to directly purchase merchandise from Japanese online stores (e.g., Animate, Mandarake), often | Not purchasing merchandise: Some fans may opt not to buy physical merchandise, choosing to enjoy anime content solely through streaming, manga reading, or other non-physical forms, thus avoiding the n Solutions: Crunchyroll Store | Buy anime figures online | Crunchyroll merchandise sale | General e-commerce platforms (e.g., eBay, Etsy): Individuals might seek out anime merchandise on broader marketplaces, which could include fan-made items, used collectibles, or products from smaller i