{"name":"Crystal Cruises","domain":"crystalcruises.com","url":"https://optimly.ai/brand/crystal-cruises","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Luxury ocean cruise company offering exceptional voyages, spacious suites, intuitive personal service, fine dining, entertainment and destination experiences worldwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"description","label":"Description","shape":"text","content":"Crystal offers luxury ocean cruises aboard Crystal Serenity and Crystal Symphony, with Crystal Grace announced for May 2028. Its voyages feature personal butler service for every guest room and suite, sea-view accommodations, multiple dining options including Nobu Matsuhisa’s only restaurant at sea, entertainment, spa facilities and destination experiences led by local experts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create exceptional at-sea journeys where guests can explore the world at their own pace while every detail is taken care of.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Manfredi Lefebvre d’Ovidio is Executive Chairman of A&K Travel Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://crystalcruises.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Luxury, elegant, warm, welcoming and experience-led.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"A&K Travel Group acquired the Crystal brand in 2022.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides curated luxury travel experiences at sea, combining worldwide destinations with attentive service, comfortable accommodations, dining, entertainment and wellness so guests can travel with convenience and ease.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury ocean cruising\nWorldwide itinerary planning and destination exploration\nPersonal butler service\nSea-view suites and spacious onboard accommodations\nGourmet dining across nine dining options\nBroadway-style entertainment, concerts, talks, classes and sports\nAurōra spa and wellness experiences\nLocally guided destination experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Ocean cruises\nWorld cruises\nGrand Journeys\nWellness Retreat cruises\nCombination voyages\nCrystal Serenity\nCrystal Symphony\nCrystal Grace","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Cruise fares are quoted per guest and vary by voyage, itinerary, duration, ship, suite category and occupancy. Scraped listings show fares from $2,400 to $7,800 for selected 2026 voyages. Offers include up to $5,000 in savings and $500 onboard credit on selected cruises, a 25% solo supplement on selected voyages, and other promotional fares.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury travel and ocean cruising","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers seeking luxury ocean cruises, including solo guests and travelers interested in worldwide destinations, fine dining, entertainment, wellness and highly personalized service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking premium or luxury cruise vacations with spacious sea-view accommodations, personal butler service, gourmet dining, onboard entertainment, wellness facilities and curated destination experiences; includes solo travelers and guests booking extended or combination voyages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Luxury leisure cruising\nWorldwide destination exploration\nSolo travel by sea\nExtended world cruises and grand journeys\nWellness and wellbeing retreats\nFine dining and culinary travel\nEntertainment-focused vacations\nMulti-cruise combination voyages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Explore destinations worldwide at a relaxed pace\nReceive personalized service from staff who anticipate guest needs\nStay in spacious sea-view suites attended by a personal butler\nEnjoy gourmet dining, including Nobu Matsuhisa’s only restaurant at sea\nAccess entertainment, classes, sports, spa treatments and wellness facilities\nDiscover lesser-known destination experiences through local experts\nEnjoy dedicated experiences and reduced supplements for solo travel\nCombine multiple voyages and save on eligible bookings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crystalcruises.com","updated_at":"2026-11-08T03:07:05.519421+00:00"}]}],"last_refreshed_at":"2026-11-08T03:07:05.527193+00:00","last_changed_at":"2026-11-08T03:07:05.535060+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=461169c0-dd39-4e0c-b24c-9a7d0a3a0478"}