{"name":"Cunard","domain":"cunard.com","url":"https://optimly.ai/brand/cunard","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Cunard is a luxury cruise brand offering ocean voyages aboard four Queens, including Transatlantic Crossings, regional cruises and Full World Voyages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"description","label":"Description","shape":"text","content":"Cunard has over 180 years of seafaring history and operates a fleet of four ships: Queen Mary 2, Queen Victoria, Queen Elizabeth and Queen Anne. The brand offers luxury cruises with refined dining, enriching entertainment, attentive White Star Service and destinations around the world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To refine and deliver a definitive experience of ocean travel, enabling guests to voyage around the world in comfort and style.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://cunard.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Luxury, refined, elegant, aspirational, heritage-led and welcoming.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Over 180 years ago","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Valencia, California, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides travelers with an elegant, comfortable and highly serviced way to explore global destinations by sea, from short breaks and Transatlantic Crossings to Full World Voyages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Luxury ocean cruising\nTransatlantic Crossings between New York and Southampton\nRegional and destination cruises\nFull World Voyages and shorter world-voyage sectors\nRefined dining and onboard entertainment\nWhite Star Service and attentive guest service\nSpecial dietary and allergy accommodations onboard","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Queen Mary 2 cruises\nQueen Victoria cruises\nQueen Elizabeth cruises\nQueen Anne cruises\nTransatlantic Crossings\nCaribbean cruises\nMediterranean cruises\nNorthern Europe cruises","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Featured fares shown on the website start from $399 per person for a 9-night Western Caribbean cruise and $799 per person for an 11-night Eastern Caribbean cruise. Promotions include savings of up to 35%.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and leisure; luxury ocean cruising.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Leisure travelers and cruise guests seeking luxury ocean travel, global destinations, refined dining, entertainment and attentive service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a premium, heritage-led cruise experience, including guests interested in Transatlantic Crossings, world voyages, regional itineraries and luxury onboard amenities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Taking a luxury Caribbean, Mediterranean or Northern Europe cruise\nTraveling between New York and Southampton on a Transatlantic Crossing\nExperiencing a Full World Voyage or a shorter world-voyage sector\nEnjoying refined dining, afternoon tea, entertainment and onboard activities\nTraveling with dietary requirements, allergies or special diets\nSailing with a canine companion on eligible Queen Mary 2 Transatlantic Crossings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Explore destinations around the world in comfort and style\nExperience timeless elegance combined with modern comfort\nEnjoy refined dining, enriching entertainment and onboard activities\nReceive attentive White Star Service\nChoose from short breaks, regional voyages, Transatlantic Crossings and Full World Voyages\nAccess specially prepared dishes for supported dietary requirements","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cunard.com","updated_at":"2026-11-07T05:17:04.239272+00:00"}]}],"last_refreshed_at":"2026-11-07T05:17:04.245648+00:00","last_changed_at":"2026-11-07T05:17:04.254913+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eabbdada-9406-4409-b2b6-03e9f269e792"}