{"name":"Currency Press","domain":"currency.com.au","url":"https://optimly.ai/brand/currency-press","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Currency Press is a publisher and retailer of plays, play collections, stagecraft books, and theatre-related reference resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"description","label":"Description","shape":"text","content":"Currency Press's website offers a catalogue of plays, play collections, stagecraft titles, reference and teacher resources, and gift vouchers. It sells paperback books and provides access to selected ebooks, reading copies, and supplementary resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://currency.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informational and catalogue-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to published play texts and theatre-related books, including materials for performance, teaching, and reference.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Publishing and selling plays\nOffering play collections and anthologies\nProviding stagecraft books covering acting, directing, playwriting, producing, design, and related topics\nOffering reference and teacher resources\nProviding selected ebook purchasing options\nProviding supplementary resources for selected books\nSelling gift vouchers\nPublishing theatre-related podcast content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Plays\nPlay collections\nStagecraft books\nReference and resource books\nTeacher resources\nEbooks\nGift vouchers\nNot in Print podcast","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Book prices are listed individually on product pages; examples shown include $25.99 and $27.99.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Publishing and performing arts, with theatre education and theatre practice applications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Theatre readers and practitioners, academics, teachers, students, and audiences for plays and theatre resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Academics and teachers seeking play texts or reading copies, and theatre practitioners seeking plays and stagecraft resources.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Reading and studying plays\nTeaching theatre and drama\nSelecting plays for performance\nDeveloping acting, directing, playwriting, and stage-management skills\nAccessing supplementary resources related to published plays\nPurchasing print books and selected ebooks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a catalogue of plays and theatre publications\nAccess to selected ebooks and supplementary resources\nSupport for theatre teaching and study through teacher resources and reading copies\nAccess to stagecraft information for theatre practice","source_type":"1p_website","source_label":"Brand's website","source_url":"https://currency.com.au","updated_at":"2026-11-07T07:00:59.128388+00:00"}]}],"last_refreshed_at":"2026-11-07T07:00:59.239121+00:00","last_changed_at":"2026-11-07T07:00:59.252145+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=64333883-a6d7-4eee-a332-f387cba0d5c7"}