{
  "slug": "custellence",
  "name": "Custellence",
  "description": "Custellence is a customer journey mapping platform designed to help businesses drive growth by transforming insights into successful customer experiences. It enables users to create, manage, and optimize every step of the customer journey, improving customer experience, increasing productivity, and enhancing organizational communication.",
  "url": "https://optimly.ai/brand/custellence",
  "websiteUrl": "https://custellence.com/",
  "logoUrl": "https://logo.clearbit.com/custellence.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Customer Journey Analytics Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-05T23:23:10.310Z",
  "verifiedVitals": {
    "website": "https://custellence.com",
    "category": "Customer Journey Mapping Software",
    "what_it_does": "Custellence is a customer journey mapping platform that helps businesses visualize, create, manage, and optimize customer experiences and service blueprints to drive business growth and improve customer satisfaction. It enables teams to collaborate, share maps, and transform customer insights into actionable strategies.",
    "primary_audience": "The primary audience for Custellence includes CX experts, customer experience and customer journey managers, service designers, UX teams, marketing, product, and operations leaders, as well as consultants and founders.",
    "core_product": "Customer journey mapping platform for creating customer journey maps and service blueprints.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Custellence offers a 'Free Forever' plan with limited features, and paid subscription plans ('Collaborate' and 'Enterprise') that offer more users, unlimited journey maps, and advanced features like team and viewer comments, exports, and roles & permissions. Paid plans can be billed monthly or yearly."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789833029499
}