# Customer Attrition
> Customer Attrition is a business concept referring to the loss of clients or customers. It is most commonly calculated as the percentage of service subscribers who discontinue their subscriptions within a given time period.
- URL: https://optimly.ai/brand/customer-attrition
- Slug: customer-attrition
- BAI Score: 5/100
- Archetype: Phantom
- Category: N/A (Business Metric)
- Last Analyzed: April 11, 2026
## Competitors
- ChurnZero (https://optimly.ai/brand/churnzero)
- Gainsight (https://optimly.ai/brand/gainsight)