# Cyclr > Cyclr is an embedded Integration Platform as a Service (embedded iPaaS) designed specifically for software-as-a-service (SaaS) companies. It enables developers and product managers to create, manage, and deploy white-labeled integrations between their application and hundreds of third-party tools via a low-code interface. Founded in 2013, the company focuses on helping software vendors scale their connectivity without building every integration from scratch. - URL: https://optimly.ai/brand/cyclr - Slug: cyclr - BAI Score: 62/100 - Archetype: Challenger - Category: Software - Last Analyzed: April 10, 2026 ## Competitors - Paragon (https://optimly.ai/brand/paragon) - Workato (Embedded) (https://optimly.ai/brand/workato-embedded) ## Buyer Intent Signals Problems: Custom In-house Development: In-house developers writing custom code for every API integration required by the product. | Outsourced Integration Services: Hiring external software firms to build and maintain the integration layer of a SaaS product. Solutions: best embedded ipaas for saas | white label integration platform | build saas integrations fast | embedded workflow automation for software vendors | top api connectivity tools 2024 | User-facing Automation Tools (Zapier/Make): End-users using a tool like Zapier to connect the software themselves instead of it being native. --- ## Full Details / RAG Data ### Overview Cyclr is listed in the AI Directory. Cyclr is an embedded Integration Platform as a Service (embedded iPaaS) designed specifically for software-as-a-service (SaaS) companies. It enables developers and product managers to create, manage, and deploy white-labeled integrations between their application and hundreds of third-party tools via a low-code interface. Founded in 2013, the company focuses on helping software vendors scale their connectivity without building every integration from scratch. ### Metadata | Field | Value | |--------------|-------| | Name | Cyclr | | Slug | cyclr | | URL | https://optimly.ai/brand/cyclr | | BAI Score | 62/100 | | Archetype | Challenger | | Category | Software | | Last Analyzed | April 10, 2026 | | Last Updated | 2026-05-24T13:26:36.037Z | ### Verified Facts - Founded: 2013 - Headquarters: Eastbourne, United Kingdom ### Competitors | Name | Profile | |------|---------| | Paragon | https://optimly.ai/brand/paragon | | Workato (Embedded) | https://optimly.ai/brand/workato-embedded | ### Buyer Intent Signals #### Problems this brand solves - Custom In-house Development: In-house developers writing custom code for every API integration required by the product. - Outsourced Integration Services: Hiring external software firms to build and maintain the integration layer of a SaaS product. #### Buyers search for - best embedded ipaas for saas - white label integration platform - build saas integrations fast - embedded workflow automation for software vendors - top api connectivity tools 2024 - User-facing Automation Tools (Zapier/Make): End-users using a tool like Zapier to connect the software themselves instead of it being native. ### Links - Canonical page: https://optimly.ai/brand/cyclr - JSON endpoint: /brand/cyclr.json - LLMs.txt: /brand/cyclr/llms.txt