# Cyclr
> Cyclr is an embedded Integration Platform as a Service (embedded iPaaS) designed specifically for software-as-a-service (SaaS) companies. It enables developers and product managers to create, manage, and deploy white-labeled integrations between their application and hundreds of third-party tools via a low-code interface. Founded in 2013, the company focuses on helping software vendors scale their connectivity without building every integration from scratch.
- URL: https://optimly.ai/brand/cyclr
- Slug: cyclr
- BAI Score: 62/100
- Archetype: Challenger
- Category: Software
- Last Analyzed: April 10, 2026
## Competitors
- Paragon (https://optimly.ai/brand/paragon)
- Workato (Embedded) (https://optimly.ai/brand/workato-embedded)
## Buyer Intent Signals
Problems: Custom In-house Development: In-house developers writing custom code for every API integration required by the product. | Outsourced Integration Services: Hiring external software firms to build and maintain the integration layer of a SaaS product.
Solutions: best embedded ipaas for saas | white label integration platform | build saas integrations fast | embedded workflow automation for software vendors | top api connectivity tools 2024 | User-facing Automation Tools (Zapier/Make): End-users using a tool like Zapier to connect the software themselves instead of it being native.