{"name":"Daiichi","domain":"daiichi-d.co.jp","url":"https://optimly.ai/brand/daiichi","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Daiichi is a regional supermarket operator in Hokkaido offering grocery retail, promotions, loyalty services, digital shopping information, and a mobile supermarket service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"description","label":"Description","shape":"text","content":"Daiichi operates supermarkets across the Obihiro, Asahikawa, and Sapporo areas. Its services include in-store grocery shopping, point and electronic money services, flyers and promotions, seasonal gift reservations, a mobile supermarket called Tokushimaru, and customer communication through its app and LINE.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support local communities by providing accessible shopping, building trusted relationships with customers, and helping people who have difficulty traveling to supermarkets, including through the Tokushimaru mobile supermarket service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://daiichi-d.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Customer-focused, practical, community-oriented, and friendly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Daiichi provides everyday groceries and household goods through supermarkets and a mobile supermarket that visits customers’ homes, helping people who have difficulty going shopping—particularly older residents—access food and daily necessities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Supermarket grocery retail\nMobile supermarket retail through Tokushimaru\nSale flyers, promotions, and store event management\nCustomer loyalty points and electronic money services\nDigital customer communications through an app and LINE\nSeasonal gift and food reservations\nCommunity-oriented customer service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh sashimi and sushi\nPrepared foods\nMeat\nVegetables and fruit\nBread\nConfectionery\nRice\nDaily necessities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and supermarkets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households in the Obihiro, Asahikawa, and Sapporo areas of Hokkaido, including older people and customers who have difficulty traveling to a supermarket.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Local grocery shoppers and residents—especially older customers or people with limited access to transportation—who need convenient access to food and household necessities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for everyday groceries and household necessities at local supermarkets\nBuying groceries from a mobile supermarket visiting customers’ homes\nUsing loyalty points, bonus-point promotions, and electronic money\nReceiving sale, flyer, and point information through LINE or the Daiichi app\nReserving seasonal gifts, Christmas menus, and year-end menus\nFinding local store events and promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to groceries and daily necessities without traveling to a supermarket\nAbility to see and purchase products at home through the mobile supermarket\nAccess to fresh food, prepared foods, produce, and household goods\nConvenient access to sale, flyer, and loyalty-point information\nStronger connection and communication with local stores and staff","source_type":"1p_website","source_label":"Brand's website","source_url":"https://daiichi-d.co.jp","updated_at":"2026-11-07T20:02:49.537009+00:00"}]}],"last_refreshed_at":"2026-11-07T20:02:49.546249+00:00","last_changed_at":"2026-11-07T20:02:49.553997+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=e8f521d7-8247-4584-be88-c99f8abb6bfe"}