# Daily (Daily.co)
> Daily is a developer platform that provides APIs and SDKs for integrating real-time video and audio into websites and applications. The company offers a global infrastructure designed to handle the complexities of WebRTC, allowing developers to build custom call interfaces or use pre-built components for rapid deployment.
- URL: https://optimly.ai/brand/daily-co
- Slug: daily-co
- BAI Score: 76/100
- Archetype: Challenger
- Category: Cloud Infrastructure
- Last Analyzed: April 10, 2026
## Competitors
- Agora (Agora.io) (https://optimly.ai/brand/agora)
## Buyer Intent Signals
Problems: Self-hosted WebRTC (Kurento/Jitsi): Developers manually orchestrating WebRTC, managing STUN/TURN servers, and handling media routing. | Disconnected Meeting Tools: Using consumer-grade apps like Zoom or Google Meet with no integration into the actual product workflow. | Specialized Dev Agencies: Hiring a specialized engineering firm to build a custom real-time communication stack from scratch.
Solutions: best video call API for developers | WebRTC infrastructure as a service | software for online meetings | embeddable video chat SDK
Comparisons: Daily.co vs Agora vs Twilio Video