{"name":"Dan Murphy's","domain":"danmurphys.com.au","url":"https://optimly.ai/brand/dan-murphy-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dan Murphy's is an alcohol retailer offering beer, wine, spirits, cider, premixed drinks and non-alcoholic beverages online and through stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dan Murphy's provides an online and in-store catalogue of alcoholic and non-alcoholic beverages, with product information, customer reviews, store-specific availability and promotional pricing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://danmurphys.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, approachable and value-focused, emphasizing offers, member rewards and product discovery.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers discover and purchase a broad range of beverages while comparing offers, member pricing and store-specific availability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online beverage catalogue and shopping\nIn-store and online product availability\nStore-specific pricing\nMember-exclusive offers and rewards\nProduct reviews and ratings\nPromotions, clearance offers and catalogues\nProduct recall information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Beer\nWine\nSpirits\nCider\nPremixed alcoholic drinks\nChampagne and sparkling wine\nNon-alcoholic and zero-alcohol drinks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-specific pricing is displayed online, including member and non-member prices, pack and case pricing, multi-buy discounts and promotional offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Alcoholic beverage retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Online and in-store beverage shoppers seeking alcoholic and non-alcoholic drinks, promotions and member offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers shopping for beer, wine, spirits, cider, premixed drinks or non-alcoholic beverages for personal or social occasions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for alcoholic beverages online\nFinding member-exclusive deals\nComparing member and non-member prices\nChecking store-specific availability and pricing\nBuying beverages by bottle, pack or case\nDiscovering products through recommendations, reviews and offers\nFinding zero-alcohol beverage options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of beverage products\nAbility to compare prices and promotional offers\nAccess to member-exclusive rewards and discounts\nGreater visibility into product details, ratings and reviews\nAbility to check availability and pricing by store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danmurphys.com.au","updated_at":"2026-11-06T22:29:38.170420+00:00"}]}],"last_refreshed_at":"2026-11-06T22:29:38.567047+00:00","last_changed_at":"2026-11-06T22:29:38.854387+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=1477428a-b13e-4bd7-9564-09d3bc7b6036"}