# Dan Murphy's

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06.

- **Brand record:** https://optimly.ai/brand/dan-murphy-s
- **Dataset:** https://optimly.ai/brand/dan-murphy-s.json
- **Markdown:** https://optimly.ai/brand/dan-murphy-s/llms.txt
- **Official website:** https://danmurphys.com.au
- **Slug:** dan-murphy-s
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Dan Murphy's is an alcohol retailer offering beer, wine, spirits, cider, premixed drinks and non-alcoholic beverages online and through stores.
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Description:** Dan Murphy's provides an online and in-store catalogue of alcoholic and non-alcoholic beverages, with product information, customer reviews, store-specific availability and promotional pricing.
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

## Identity

- **Website:** https://danmurphys.com.au
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Voice & tone:** Promotional, approachable and value-focused, emphasizing offers, member rewards and product discovery.
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

## Offerings

- **Problem solved:** Helps consumers discover and purchase a broad range of beverages while comparing offers, member pricing and store-specific availability.
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Core capabilities:**
  - Online beverage catalogue and shopping
  - In-store and online product availability
  - Store-specific pricing
  - Member-exclusive offers and rewards
  - Product reviews and ratings
  - Promotions, clearance offers and catalogues
  - Product recall information
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Products / SKUs:**
  - Beer
  - Wine
  - Spirits
  - Cider
  - Premixed alcoholic drinks
  - Champagne and sparkling wine
  - Non-alcoholic and zero-alcohol drinks
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Pricing:** Product-specific pricing is displayed online, including member and non-member prices, pack and case pricing, multi-buy discounts and promotional offers.
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

## Audience

- **Target industry:** Alcoholic beverage retail
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Customer base:** Online and in-store beverage shoppers seeking alcoholic and non-alcoholic drinks, promotions and member offers.
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Ideal customer profile:** Consumers shopping for beer, wine, spirits, cider, premixed drinks or non-alcoholic beverages for personal or social occasions.
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Use cases:**
  - Shopping for alcoholic beverages online
  - Finding member-exclusive deals
  - Comparing member and non-member prices
  - Checking store-specific availability and pricing
  - Buying beverages by bottle, pack or case
  - Discovering products through recommendations, reviews and offers
  - Finding zero-alcohol beverage options
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

- **Customer outcomes:**
  - Access to a broad range of beverage products
  - Ability to compare prices and promotional offers
  - Access to member-exclusive rewards and discounts
  - Greater visibility into product details, ratings and reviews
  - Ability to check availability and pricing by store
Source: Brand's website (https://danmurphys.com.au) · 2026-11-06

Page last updated 2026-11-06.

## Optional request purpose

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analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


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```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
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