{"name":"Danbury Mint","domain":"danburymint.com","url":"https://optimly.ai/brand/danbury-mint","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Danbury Mint is an online retailer of jewelry, personalized gifts, holiday ornaments, collectibles, coins and currency, home goods, and other commemorative products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"description","label":"Description","shape":"text","content":"Danbury Mint sells jewelry and personalized gifts alongside collectible ornaments, coins and currency, sculptures, apparel, home goods, and seasonal décor. Its products are positioned as meaningful gifts, keepsakes, and heirloom-quality collectibles.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To offer meaningful gifts and collectibles while supporting mental illness research; the site states that over 50% of profits fund mental illness research.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://danburymint.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, sentimental, celebratory, gift-focused, and tradition-oriented, emphasizing meaningful moments, personalization, heirloom keepsakes, and holiday joy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers find meaningful, personalized gifts and collectible keepsakes for family occasions, holidays, commemorations, and personal collections.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail and direct-to-consumer sales\nPersonalization and made-to-order products\nJewelry design and merchandising\nCollectible and commemorative product offerings\nGift packaging and gifting\nSeasonal and holiday collections\nPayment-over-time options\nCustomer satisfaction, returns, and shipping services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Women's jewelry, including pendants, necklaces, rings, bracelets, bangles, earrings, and jewelry sets\nPersonalized jewelry and gifts\nAnnual and collection gold Christmas ornaments\nCoins, currency, and commemorative sets\nCollectible sculptures and figurines\nHome décor and collectibles\nMen's jewelry and apparel\nWatches, handbags, kitchen and tabletop items, blankets, rugs, and seasonal décor","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices shown in the scraped pages range from $39.95 for an annual gold Christmas ornament to $387 for a jewelry set, with additional products and promotions at other prices. The site also offers payment over time with 0% interest or no interest and no late fees on some products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"E-commerce retail, jewelry, gifts, collectibles, and home décor.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for personalized and meaningful gifts, jewelry buyers, holiday shoppers, and collectors of ornaments, coins, currency, sculptures, and other commemorative items.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Gift buyers and collectors seeking sentimental, personalized, or commemorative jewelry, holiday ornaments, and keepsakes for family members, partners, friends, and special occasions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying personalized gifts for family members, partners, and friends\nCelebrating holidays and Christmas traditions\nCommemorating anniversaries, birthdays, and family relationships\nBuilding collections of annual gold ornaments and other collectibles\nPurchasing jewelry for everyday wear or special occasions\nBuying patriotic, sports, religious, and commemorative products\nGiving heirloom-quality keepsakes and gift-boxed presents","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Find meaningful gifts designed for specific recipients and occasions\nPersonalize many products at no additional charge\nCreate or continue annual ornament and collectible traditions\nReceive products with gift packaging such as keepsake pouches or gift boxes\nAccess satisfaction guarantees and free returns as stated on the site\nSupport mental illness research through purchases, with over 50% of profits stated to fund research","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danburymint.com","updated_at":"2026-11-08T03:07:47.919123+00:00"}]}],"last_refreshed_at":"2026-11-08T03:07:47.926246+00:00","last_changed_at":"2026-11-08T03:07:47.933617+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=155c46cd-474f-46cc-922e-4b5a0245c4b9"}