{"name":"Daniel of Windsor","domain":"danielstores.co.uk","url":"https://optimly.ai/brand/daniel-of-windsor","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Daniel of Windsor is a family-run independent luxury department store and online retailer based in Royal Windsor, offering fashion, furniture, home furnishings, toys, sports and leisure goods, baby and nursery products, beauty, and gifts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"description","label":"Description","shape":"text","content":"Daniel of Windsor offers luxury goods from hundreds of premium brands across departments including furniture, home furnishings, toys and games, fashion for men, women and children, sports and leisure, baby and nursery, beauty, and gifts. It operates online and provides in-store services and concessions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver the best in-store experience and offer a wide range of luxury goods and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://danielstores.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, promotional, luxury-focused, and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1901","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Royal Windsor, UK","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Family-run independent store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a single destination for shopping luxury fashion, homeware, furniture, toys, gifts, sports and leisure products, and related in-store services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail across multiple luxury product departments\nIn-store retail and concessions\nFurniture, home furnishings, fashion, toys, gifts, sports and leisure, baby and nursery, and beauty retail\nIn-store dining concessions\nGait analysis\nLingerie fitting services\nFurniture assembly and removal services for local customers\nCollect-in-store ordering","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Furniture\nHome furnishings and home decor\nMenswear\nWomenswear\nChildrenswear\nToys and games\nJellycat soft toys\nBeauty and fragrance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product pricing varies by item; the scraped pages show products ranging from £15.00 to £2,296.00, with free UK delivery for orders over £50.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Luxury retail and department stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for themselves, children, family members, pets, and gifts; the store serves men, women, children, and grown-ups seeking luxury goods and everyday essentials.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"UK consumers looking for premium and luxury fashion, furniture, homeware, toys, gifts, sports and leisure goods, baby products, beauty products, and related in-store services, particularly customers in or near Royal Windsor.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for luxury fashion for men, women, and children\nBuying furniture and home furnishings\nPurchasing toys, Jellycat products, and children’s gifts\nBuying gifts for loved ones and occasions\nShopping for sports and leisure clothing and equipment\nPurchasing baby and nursery products\nShopping for beauty and fragrance products\nUsing in-store dining, gait analysis, or lingerie fitting services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to products from hundreds of premium brands\nA broad selection of luxury goods across multiple departments\nConvenient online shopping and collect-in-store options\nIn-store support through specialist services and concessions\nAccess to furniture assembly and removal services for local customers\nOpportunities to create magical memories through Jellycat products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danielstores.co.uk","updated_at":"2026-11-08T03:10:11.414787+00:00"}]}],"last_refreshed_at":"2026-11-08T03:10:11.425661+00:00","last_changed_at":"2026-11-08T03:10:11.434117+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=71a62564-ee66-4885-8b24-2bc5cf4c3e30"}