{"name":"Dans le Noir","domain":"danslenoir.com","url":"https://optimly.ai/brand/dans-le-noir","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dans le Noir ? is a global restaurant and immersive-experience brand offering meals and sensory activities in complete darkness, guided by visually impaired teams.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 2004, Dans le Noir ? operates restaurants and sensory spaces across 11 countries and 17 cities. Its experiences include dining in total darkness, tasting workshops, wine and perfume workshops, escape games, sensory spas, team building, and corporate events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To combine sensory innovation and inclusion by reinventing gastronomy, well-being, and immersive activities while giving a central place to the talents of visually impaired people and raising awareness of diversity.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://danslenoir.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inviting, experiential, human, inclusive, convivial, and responsible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2004","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Dans le Noir ? offers an alternative to conventional dining and events by removing visual distractions, helping people rediscover their senses, create authentic connections, and experience inclusion through interaction with visually impaired guides.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Immersive dining in complete darkness\nSurprise-menu culinary experiences\nSensory and tasting workshops\nWine workshops\nPerfume workshops\nEscape games in darkness\nSensory spas\nTeam-building experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Dans le Noir ? restaurants\nDining in complete darkness with surprise menus\nTasting workshops\nWine tasting workshops\nPerfume workshops\nEscape games\nSensory spas\nTeam-building experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Pricing varies by location and experience. Examples shown on the Paris site include tasting workshops from €39 per person, three-course gift packages from €66 per person, escape-game packages from €150, and restaurant gift packages up to €289 for two people.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, restaurants, experiential entertainment, sensory experiences, corporate events, and inclusive tourism.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, couples, groups of friends, families, colleagues, companies, journalists, influencers, clients, and business partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking unusual dining or sensory experiences, and companies seeking immersive team-building, corporate events, product launches, press events, or sensory marketing activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Dining in complete darkness\nSpecial celebrations and anniversaries\nRomantic dinners\nSolo dining and shared-table social experiences\nTasting food and drinks without visual cues\nWine and perfume discovery\nEscape games in darkness\nCorporate team building","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Rediscovering taste, smell, touch, and hearing\nExperiencing an unusual and memorable meal or event\nCreating more authentic social connections\nIncreasing awareness of visual impairment and inclusion\nStrengthening team cohesion and engagement\nGenerating memorable product and brand experiences\nSupporting more responsible and sustainable dining practices","source_type":"1p_website","source_label":"Brand's website","source_url":"https://danslenoir.com","updated_at":"2026-11-07T05:25:05.337097+00:00"}]}],"last_refreshed_at":"2026-11-07T05:25:05.343675+00:00","last_changed_at":"2026-11-07T05:25:05.349020+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=190d5848-0cbb-4a9b-b337-107f2d70d4d7"}