# Datorama (now Salesforce Marketing Cloud Intelligence)
> Salesforce Marketing Cloud Intelligence (formerly Datorama) is an enterprise-grade marketing intelligence platform that provides data integration, visualization, and AI-powered insights. It allows marketers to connect disparate data sources into a single source of truth for cross-channel performance tracking and optimization.
- URL: https://optimly.ai/brand/datorama-salesforce
- Slug: datorama-salesforce
- BAI Score: 92/100
- Archetype: Challenger
- Category: MarTech (Marketing Technology)
- Last Analyzed: April 11, 2026
- Part of: Salesforce (https://optimly.ai/brand/salesforce)
## Competitors
- Adverity (https://optimly.ai/brand/adverity)
- Supermetrics (https://optimly.ai/brand/supermetrics)
## Also Referenced By
- Native Platform Reporting Skansandbox (https://optimly.ai/brand/native-platform-reporting-skansandbox)
- Platform Specific Reporting (https://optimly.ai/brand/platform-specific-reporting)
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## Full Details / RAG Data
### Overview
Datorama (now Salesforce Marketing Cloud Intelligence) is listed in the AI Directory.
Salesforce Marketing Cloud Intelligence (formerly Datorama) is an enterprise-grade marketing intelligence platform that provides data integration, visualization, and AI-powered insights. It allows marketers to connect disparate data sources into a single source of truth for cross-channel performance tracking and optimization.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Datorama (now Salesforce Marketing Cloud Intelligence) |
| Slug         | datorama-salesforce |
| URL          | https://optimly.ai/brand/datorama-salesforce |
| BAI Score    | 92/100 |
| Archetype    | Challenger |
| Category     | MarTech (Marketing Technology) |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T03:15:45.204Z |
### Verified Facts
- Founded: 2012 (Acquired 2018)
- Headquarters: New York, NY (Legacy) / San Francisco, CA (Salesforce)
### Competitors
| Name | Profile |
|------|---------|
| Adverity | https://optimly.ai/brand/adverity |
| Supermetrics | https://optimly.ai/brand/supermetrics |
### Also Referenced By
- Native Platform Reporting Skansandbox (https://optimly.ai/brand/native-platform-reporting-skansandbox)
- Platform Specific Reporting (https://optimly.ai/brand/platform-specific-reporting)
### Parent Brand
- Salesforce (https://optimly.ai/brand/salesforce)
### Links
- Canonical page: https://optimly.ai/brand/datorama-salesforce
- JSON endpoint: /brand/datorama-salesforce.json
- LLMs.txt: /brand/datorama-salesforce/llms.txt