# Datorama (now Salesforce Marketing Cloud Intelligence)
> Salesforce Marketing Cloud Intelligence (formerly Datorama) is an enterprise-grade marketing intelligence platform that provides data integration, visualization, and AI-powered insights. It allows marketers to connect disparate data sources into a single source of truth for cross-channel performance tracking and optimization.
- URL: https://optimly.ai/brand/datorama-salesforce
- Slug: datorama-salesforce
- BAI Score: 92/100
- Archetype: Challenger
- Category: MarTech (Marketing Technology)
- Last Analyzed: April 11, 2026
- Part of: Salesforce (https://optimly.ai/brand/salesforce)
## Competitors
- Adverity (https://optimly.ai/brand/adverity)
- Supermetrics (https://optimly.ai/brand/supermetrics)
## Also Referenced By
- Native Platform Reporting Skansandbox (https://optimly.ai/brand/native-platform-reporting-skansandbox)
- Platform Specific Reporting (https://optimly.ai/brand/platform-specific-reporting)