{
  "slug": "dealertrack-cox-automotive",
  "name": "dealertrack-cox-automotive",
  "description": "Dealertrack offers a comprehensive Dealer Management System (DMS) designed to streamline operations for automotive dealerships, covering sales, finance, inventory, and service.",
  "url": "https://optimly.ai/brand/dealertrack-cox-automotive",
  "websiteUrl": "https://dealertrackdms.app.coxautoinc.com/",
  "logoUrl": "https://logo.clearbit.com/dealertrackdms.app.coxautoinc.com",
  "baiScore": 30,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Automotive Dealership Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-06T20:55:17.395Z",
  "verifiedVitals": {
    "website": "https://dealertrackdms.app.coxautoinc.com",
    "category": "Automotive Dealer Management System Software",
    "primary_audience": "The primary audience for Dealertrack DMS is small to mid-sized franchised automotive dealerships. It also serves other entities within the automotive market, such as lenders and partners.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Custom pricing tailored to dealer size and module selection, typically quote-based monthly subscription. Some sources indicate a starting range of $500 - $1,000, but emphasize personalized quotes."
    },
    "parent_ownership": "Dealertrack-Cox-Automotive is owned by Cox Automotive.",
    "named_competitors": [
      "CDK",
      "Reynolds and Reynolds",
      "Tekion",
      "DealerCenter",
      "DealerSocket"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790218915726
}