{
  "slug": "decathlon-forclaz-quechua",
  "name": "decathlon-forclaz-quechua",
  "description": "Forclaz is a brand specializing in gear and apparel for hiking, backpacking, and travel, offering products like backpacks, jackets, pants, gloves, and accessories designed for outdoor enthusiasts.",
  "url": "https://optimly.ai/brand/decathlon-forclaz-quechua",
  "websiteUrl": "https://decathlon.com/",
  "logoUrl": "https://logo.clearbit.com/decathlon.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Hiking & Backpacking Gear",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T08:42:55.089Z",
  "verifiedVitals": {
    "website": "https://decathlon.com",
    "category": "Outdoor and backpacking equipment and apparel",
    "what_it_does": "Designs and sells equipment and apparel for trekking, backpacking, hiking, and travel.",
    "primary_audience": "Outdoor enthusiasts, hikers, backpackers, and travelers",
    "core_product": "Backpacks, jackets, pants, and gloves for trekking and backpacking",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are purchased individually at a set price."
    },
    "parent_ownership": "Decathlon"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790194765375
}