{
  "slug": "decile",
  "name": "Decile",
  "description": "Decile is a customer intelligence platform built for e-commerce brands on Shopify. It combines first-party transaction data with third-party enrichment and an AI analyst (Luma) to provide actionable insights on customer value, behavior, and acquisition, enabling direct activation to marketing and ad platforms with one click, without requiring a data team.",
  "url": "https://optimly.ai/brand/decile",
  "websiteUrl": "https://decile.com/",
  "logoUrl": "https://logo.clearbit.com/decile.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Audience Management Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-06T02:42:54.935Z",
  "verifiedVitals": {
    "website": "https://decile.com",
    "category": "Customer Intelligence Platform",
    "what_it_does": "Decile is a customer intelligence platform that combines first-party transaction data with third-party enrichment and an AI analyst (Luma) to provide e-commerce brands with insights into their most valuable customers and how to acquire more. It allows users to surface e-commerce insights and activate them to marketing and ad platforms.",
    "primary_audience": "Mid-market e-commerce brands doing $5M–$100M+ in annual revenue, primarily on Shopify or Shopify Plus. It is designed for marketing directors, heads of growth, and founders who need customer intelligence without a dedicated data team.",
    "core_product": "The Decile Customer Intelligence Platform, which includes an AI analyst named Luma and third-party data enrichment capabilities.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Decile does not offer a free trial. It is positioned as an alternative to enterprise CDPs that can cost $12K–$20K/month."
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789839114540
}