# Decile > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 6, 2026. > Decile is a customer intelligence platform built for e-commerce brands on Shopify. It combines first-party transaction data with third-party enrichment and an AI analyst (Luma) to provide actionable insights on customer value, behavior, and acquisition, enabling direct activation to marketing and ad platforms with one click, without requiring a data team. - Business Profile: https://optimly.ai/brand/decile - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://decile.com/ - Logo: https://logo.clearbit.com/decile.com - Slug: decile - Brand Authority Index tier: Emerging - Category: Audience Management Platforms - Last Analyzed: September 6, 2026