{
  "slug": "declare",
  "name": "Declare",
  "description": "Declare is a transparency platform and product database that provides ingredient disclosures, similar to a nutrition label, for building products and materials. It helps users identify healthy and environmentally sound products for their projects.",
  "url": "https://optimly.ai/brand/declare",
  "websiteUrl": "https://declare.living-future.org/",
  "logoUrl": "https://logo.clearbit.com/declare.living-future.org",
  "baiScore": 51.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Ethical & Sustainable Product Certifications",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-09T15:07:50.246Z",
  "verifiedVitals": {
    "website": "https://declare.living-future.org",
    "category": "Transparency platform, product database",
    "what_it_does": "Declare is a transparency platform and product database that provides a 'nutrition label' for building products, disclosing all intentionally-added ingredients and residuals at or above 100ppm (0.01%) by weight. It screens product ingredients against the Living Building Challenge (LBC) Red List to help specifiers identify healthy products for their projects and facilitates the exchange of complex ingredient information to support human and environmental health in buildings.",
    "primary_audience": "The primary audience includes manufacturers who disclose product information, and specifiers such as leading designers, large real estate owners, conscientious homeowners, architects, interior designers, and sustainability consultants who use the database to find and specify healthy building products.",
    "core_product": "The Declare label, which serves as a 'nutrition label for products,' and a free, searchable online database of these labels.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "The Declare product database is free and searchable for users. Manufacturers pay 'Label license fees' for submitting products, with tiered pricing available for those with multiple labels. To register for a Declare label, manufacturers also need an active 'Living Future Membership,' with a 'Professional Living Future Membership' costing $250 USD annually."
    },
    "named_competitors": [
      "Health Product Declaration (HPD) Open Standard",
      "Perkins + Will's Transparency",
      "Quartz Common Products Database",
      "Healthy Building Network's Pharos",
      "Mindful Materials library"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790112153701
}