{
  "slug": "decluttr",
  "name": "decluttr",
  "description": "Decluttr was an online re-commerce platform (the US brand of musicMagpie) that allowed consumers to conveniently sell their unwanted CDs, DVDs, games, phones, and other consumer electronics for cash. The platform officially closed its website and operations.",
  "url": "https://optimly.ai/brand/decluttr",
  "websiteUrl": "https://decluttr.com/",
  "logoUrl": "https://logo.clearbit.com/decluttr.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Used & Refurbished Electronics Marketplaces",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-26T12:38:44.843Z",
  "verifiedVitals": {
    "website": "https://decluttr.com",
    "what_it_does": "Decluttr was a U.S.-based recommerce platform that bought and resold unwanted consumer electronics, CDs, DVDs, games, and books. It operated on a consumer-to-business (C2B) model, providing instant valuations, free shipping, and fast payments to individuals for their used items. Decluttr also sold refurbished items through its own platform and via third-party marketplaces like Amazon and Walmart.com. The company officially closed its operations in June 2025.",
    "parent_ownership": "Decluttr was the U.S. subsidiary of musicMagpie (also known as Entertainment Magpie), a UK-based recommerce business. musicMagpie was acquired by AO (formerly Appliances Online), a UK-based online electronics retailer, in October 2024."
  },
  "intentTags": {
    "problemIntents": [
      "Need to sell unwanted items",
      "Looking to declutter",
      "Want to get cash for used electronics/media"
    ],
    "solutionIntents": [
      "Online platform for selling used goods",
      "Trade-in service for electronics/media",
      "Sustainable disposal of old items"
    ],
    "evaluationIntents": [
      "Compare offers for used items",
      "Review trade-in services",
      "Assess value of old electronics"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1787816246428
}