{"name":"DecoArt Paint","domain":"decoart.com","url":"https://optimly.ai/brand/decoart-paint","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"DecoArt is a U.S.-manufactured brand offering acrylic and craft paints, fine art materials, topcoats, mediums, tools, and art supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"description","label":"Description","shape":"text","content":"DecoArt makes acrylic and craft paints, specialty paints, fine art materials, varnishes, sealers, mediums, tools, and supplies for creative projects. Its products support art, crafts, DIY, home décor, and specialty painting techniques.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make great paint, treat people right, and stand behind what it creates while helping people bring their creativity to life.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://decoart.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Creative, welcoming, encouraging, practical, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1985","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kentucky, USA","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible paints, finishes, mediums, and supplies that help beginners and experienced creatives complete art, craft, DIY, home décor, and specialty surface projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Manufacturing paint in the USA\nProducing acrylic, craft, fine art, specialty, outdoor, glass, fabric, and stained glass paints\nProducing varnishes, sealers, stains, finishes, and painting mediums\nOffering paint sets, tools, brushes, surfaces, palettes, and other art supplies\nProviding project inspiration, product information, color charts, community content, and FAQs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Acrylic paints\nAmericana Acrylics\nMulti-Surface Satin paints\nCrafter's Acrylic\nStudent Acrylics\nGloss Enamels and glass chalkboard paint\nFine art paints, including Jack Richeson casein and oil paints\nEffects and finishing paints, including metallic, glitter, neon, glow-in-the-dark, and chalkboard paints","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold individually and in sets at prices displayed in U.S. dollars on the website. The scraped pages show examples ranging from $1.68 clearance pricing for Star Lite Varnish to $64.99 for a Stained Glass Paint Complete Set; prices may change.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Arts and crafts, fine art, DIY, home décor, and creative supplies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"First-time and experienced creatives, including artists, crafters, DIY makers, and home décor enthusiasts.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Artists, crafters, hobbyists, DIY creators, and creative professionals seeking acrylic paints, specialty paints, finishes, mediums, and art supplies for projects across different surfaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Painting wood, paper, glass, glazed ceramic, fabric, and other craft surfaces\nCreating art and craft projects with acrylic paints and paint sets\nTransforming glass and glazed ceramic items into functional chalkboards\nAdding glittering or shimmering topcoat finishes to acrylic-painted surfaces\nFluid art, paint pouring, mixed media, impasto, water marbling, and texture painting\nOutdoor, patio, home décor, cabinet, and other DIY projects\nCreating stained glass and glass-painting projects\nUsing varnishes, sealers, stains, crackle, decoupage, glazing, and other finishing techniques","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Bring creativity to life\nCreate and personalize art, craft, DIY, and home décor projects\nTransform everyday glass and glazed ceramic items into functional chalkboards\nAdd sparkle or glittering finishes to painted surfaces\nComplete projects with products designed for different surfaces and techniques","source_type":"1p_website","source_label":"Brand's website","source_url":"https://decoart.com","updated_at":"2026-11-07T07:03:49.759947+00:00"}]}],"last_refreshed_at":"2026-11-07T07:03:49.773555+00:00","last_changed_at":"2026-11-07T07:03:49.787819+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c4926aa4-a7fc-4ca1-8bec-29f1373e5717"}