{
  "slug": "defense-by-design",
  "name": "Defense By Design",
  "description": "Defense By Design provides educational and training programs focused on preventing violence and exploitation in workplaces and daily lives. These programs are offered for conferences, employee training events, and client value-add events.",
  "url": "https://optimly.ai/brand/defense-by-design",
  "websiteUrl": "https://defensebydesign.com/",
  "logoUrl": "https://logo.clearbit.com/defensebydesign.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Violence Prevention & Personal Safety Training",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-09T15:23:51.246Z",
  "verifiedVitals": {
    "website": "https://defensebydesign.com",
    "category": "Security Training and Education",
    "what_it_does": "Defense By Design provides educational and training programs and presentations focused on preventing violence and exploitation, personal and professional safety, and security issues. These programs are offered for conferences, employee training events, and client value-add events. The company also offers consulting services and online courses through the Defense By Design Academy to help individuals and organizations assess and mitigate potential threats.",
    "primary_audience": "The primary audience includes attendees of conferences and conventions, employees (both internal and external) of various companies and corporations, and clients of businesses seeking value-add events. They service industries such as insurance, legal, medical, financial, property management (multi-tenant and multi-family), educational institutions, and houses of worship.",
    "core_product": "Educational and training programs/presentations on safety, security, violence prevention, and threat assessment, including online courses through the Defense By Design Academy.",
    "pricing_model": {
      "kind": "custom",
      "detail": "Fees for events are assessed by half-day (1-3 hours) or full-day (4-6 hours) and vary based on location (local DFW, Texas/Southwest Region, interior U.S. states, or coastal/northern border states). Fees typically include basic travel, ground transportation, and meals, with lodging as an additional cost. Online courses through the Defense By Design Academy have specific one-time prices."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789848932836
}