{"name":"DekaMarkt","domain":"dekamarkt.nl","url":"https://optimly.ai/brand/dekamarkt","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dutch supermarket retailer offering groceries, promotional deals, recipes, and product information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"},{"key":"description","label":"Description","shape":"text","content":"DekaMarkt is a supermarket retailer with product departments covering fresh produce, meat, fish and vegetarian products, bakery, dairy, beverages, pantry goods, prepared meals, frozen foods, household products, non-food, snacks, and confectionery. Its website also features weekly offers, recipes, digital folders, and a newsletter.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://dekamarkt.nl","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, practical, and food-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers find and purchase everyday groceries, discover promotional offers, and get meal inspiration through recipes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing groceries across fresh food, pantry, beverage, household, personal care, and non-food categories\nPublishing weekly promotional offers and digital shopping folders\nProviding product information by department and subcategory\nProviding recipes and meal inspiration\nOffering a newsletter with updates about promotions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh produce, including potatoes, vegetables, fruit, salads, and fresh herbs\nMeat, fish, and vegetarian products\nBread, spreads, biscuits, dairy, and cheese\nBeverages, juices, coffee, and tea\nPantry products and canned goods\nPrepared meals, meal salads, tapas, soups, and sauces\nFrozen foods\nHousehold and pet products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Publishes product promotions and weekly offers, including examples with prices and promotional price ranges; no general pricing model is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and supermarkets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers shopping for everyday groceries, household products, and food-related items.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries\nFinding weekly supermarket deals\nBrowsing products by department and category\nPlanning meals using recipes\nGetting promotional updates through the newsletter","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of grocery and household products\nAbility to identify current promotions and offers\nMeal inspiration through recipes\nConvenient browsing of products by department","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dekamarkt.nl","updated_at":"2026-11-07T19:44:57.014259+00:00"}]}],"last_refreshed_at":"2026-11-07T19:44:57.026828+00:00","last_changed_at":"2026-11-07T19:44:57.060342+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=86eef845-0513-4b36-82b7-21d77148cbbd"}