# deliveroo > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Deliveroo is a food and grocery delivery company that allows customers to order food from local restaurants and takeaways, and groceries from supermarkets and shops, for delivery to their location. It also provides a platform for businesses to offer delivery services and for riders to find flexible work. - Business Profile: https://optimly.ai/brand/deliveroo - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://deliveroo.co.uk/ - Logo: https://logo.clearbit.com/deliveroo.co.uk - Slug: deliveroo - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Food & Grocery Delivery - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Direct ordering/pickup: Customers can call restaurants directly, pick up food themselves, or visit supermarkets in person. | Local courier services (for businesses): Restaurants and shops could use independent local courier services for deliveries, rather than a dedicated platform. | Cook at home: The alternative to ordering food is to prepare meals at home, requiring time and ingredients. Solutions: Deliveroo food delivery | Deliveroo grocery delivery | How to partner with Deliveroo | Meal prep services or subscription boxes: For those looking for convenient meals, alternative services that deliver pre-portioned ingredients or ready-made meals could be considered.