# Dell Technologies (Apex / EMC)
> Dell Technologies is a multinational technology company that provides a wide range of hardware and software solutions, including personal computers, servers, storage, and cloud services. Following the 2016 merger with EMC, it became one of the world's largest integrated technology providers, specifically targeting enterprise IT infrastructure through its Apex as-a-service brand.
- URL: https://optimly.ai/brand/dell-technologies-apexdell-emc
- Slug: dell-technologies-apexdell-emc
- BAI Score: 92/100
- Archetype: Challenger
- Category: Technology
- Last Analyzed: April 11, 2026
- Part of: Dell Technologies (https://optimly.ai/brand/dell-technologies)
## Competitors
- Cisco Systems, Inc. (https://optimly.ai/brand/cisco)
- HPE (Hewlett Packard Enterprise) (https://optimly.ai/brand/hpe-hewlett-packard-enterprise)
- NetApp (https://optimly.ai/brand/netapp)
## Also Referenced By
- AWS Outposts & AWS Snow Family (https://optimly.ai/brand/aws-outposts-aws-snow-family)
## Sub-brands
- Alienware (https://optimly.ai/brand/alienware)
- Dell APEX (https://optimly.ai/brand/dell-apex)