{"name":"Deluxe","domain":"deluxe.com","url":"https://optimly.ai/brand/deluxe","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Deluxe is a payments and data company providing payment processing, receivables, marketing, merchant services, checks, print, and promotional solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1915, Deluxe has evolved from a check-printing company into a payments and data technology provider. Its solutions connect small businesses, financial institutions, and leading brands with customers and their money.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Help customers, businesses, and communities thrive through integrity, innovation, and inclusion while helping businesses pay and get paid and deliver better customer experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Deluxe is led by a diverse executive team accelerating the company into the future.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://deluxe.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, business-focused, solution-oriented, and growth-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1915","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Downtown Minneapolis, Minnesota, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Deluxe helps businesses and financial institutions send, process, and manage payments; reach customers through data-driven marketing; monitor performance; and build their brands through print and promotional solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Digital payments\nPayment processing\nAccounts payable and accounts receivable management\nMerchant services\neChecks and business checks\nLockbox and remote deposit capture\nCash application\nOnline invoicing and bill payment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Business checks\nPersonal checks\neChecks\nDeluxe Payment Exchange\nAccounts payable solutions\nReceivables management solutions\nReceivables360+\nRemote Deposit Capture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Small businesses, financial institutions, and brands across industries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"3 million small businesses, 4,000 financial institutions, and hundreds of leading global brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Small businesses needing payments, checks, marketing, print, or promotional support; financial institutions seeking payment, receivables, and performance solutions; and larger brands seeking data-driven marketing and payment capabilities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Send payments to employees, partners, and vendors\nProcess in-store, online, and mobile payments\nManage accounts payable and accounts receivable\nUse lockbox and remote deposit capture\nAutomate cash application, invoicing, and bill payment\nMarket to the right audience and find new customers\nMonitor banking performance\nOrder business checks and banking supplies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Faster payment sending and receipt\nMore efficient money movement\nImproved payment data flow, predictability, and automation\nCustomer acquisition and marketing campaign support\nGreater visibility into company and banking performance\nFlexible solutions that support business growth\nConnected customer payment experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deluxe.com","updated_at":"2026-11-08T02:50:13.974508+00:00"}]}],"last_refreshed_at":"2026-11-08T02:50:13.981473+00:00","last_changed_at":"2026-11-08T02:50:13.988062+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=cf533ee2-dfcf-49b8-a442-32185998e4fe"}