{
  "slug": "demarini-also-owned-by-wilson",
  "name": "demarini-also-owned-by-wilson",
  "description": "DeMarini is a manufacturer of high-performance baseball and softball equipment, operating as a brand under Wilson Sporting Goods Co.",
  "url": "https://optimly.ai/brand/demarini-also-owned-by-wilson",
  "websiteUrl": "https://demarini.com/",
  "logoUrl": "https://logo.clearbit.com/demarini.com",
  "baiScore": 97.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Baseball and Softball Bats",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-09T23:38:02.119Z",
  "verifiedVitals": {
    "website": "https://demarini.com",
    "category": "Sports Equipment Manufacturer",
    "what_it_does": "Manufactures and sells baseball and softball bats, apparel, and other sports equipment.",
    "primary_audience": "Baseball and softball players of all ages and skill levels",
    "core_product": "Baseball and softball bats",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products are purchased directly through the website."
    },
    "parent_ownership": "Wilson Sporting Goods Co."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790278253039
}