# Den Jyske Opera

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/den-jyske-opera
- **Dataset:** https://optimly.ai/brand/den-jyske-opera.json
- **Markdown:** https://optimly.ai/brand/den-jyske-opera/llms.txt
- **Official website:** https://jyske-opera.dk
- **Slug:** den-jyske-opera
- **Categories:** media-entertainment

## Overview

- **Tagline:** Denmark’s national touring opera company, based in Aarhus, presenting traditional and innovative opera across the country.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Description:** Den Jyske Opera, also known as Danish National Opera, is Denmark’s national touring opera company. Based in Aarhus, it tours throughout Denmark with opera for all ages, tastes and levels of experience. The company has a full-time chorus, an artistic, administrative and technical staff of 60, and regularly performs with the five regional symphony orchestras.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

## Identity

- **Mission:** To present traditional and innovative opera of high artistic quality across Denmark for audiences of all ages, tastes and experiences.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Founders & leadership:** Anne Barslev — Artistic Director; Claus Pettersson — Managing Director; Christopher Lichtenstein — Principal Conductor; Magnus Nyholm — Production Manager; Henriette Søby — Chief Financial Officer.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Website:** https://jyske-opera.dk
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Voice & tone:** Cultural, informative, accessible and inviting, with an emphasis on artistic quality and audience engagement.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Founded:** 1947
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Headquarters:** Aarhus, Denmark
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Parent ownership:** Funded by the Danish Ministry of Culture.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

## Offerings

- **Problem solved:** Provides access to high-quality opera for audiences across Denmark, including people of different ages, tastes and levels of experience.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Core capabilities:**
  - Touring opera productions throughout Denmark
  - Producing traditional and innovative opera
  - Presenting opera for all ages and experience levels
  - Maintaining a full-time chorus
  - Performing with regional symphony orchestras
  - Offering musical introductions and related audience events
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Products / SKUs:**
  - Carmen
  - Maskarade
  - Ringen
  - Julesang og Messingklang
  - La Traviata
  - Opera performances and touring productions
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

## Audience

- **Target industry:** Performing arts and cultural entertainment
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Customer base:** Opera audiences across Denmark, including families, children and young people, and people with different levels of opera experience.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Ideal customer profile:** Audiences seeking live opera and musical performances, including families and first-time opera-goers.
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Use cases:**
  - Attending touring opera performances
  - Introducing children aged 7–12 and their families to Wagner through Ringen
  - Experiencing Danish-language opera with Danish surtitles
  - Attending free musical introductions to selected productions
  - Participating in related talks, exhibitions and cultural events
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

- **Customer outcomes:**
  - Access to opera in venues across Denmark
  - A first-time or family-friendly opera experience
  - Exposure to traditional and innovative opera productions
  - Cultural and musical enrichment through live performance
Source: Brand's website (https://jyske-opera.dk) · 2026-11-08

Page last updated 2026-11-08.

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