{
  "slug": "deseret-news",
  "name": "Deseret News",
  "description": "Deseret News is a news organization publishing content across various categories including politics, faith (specifically 'Church of Jesus Christ' related news), sports, lifestyle, entertainment, and local Utah news. It also features opinion pieces from journalists and contributors.",
  "url": "https://optimly.ai/brand/deseret-news",
  "websiteUrl": "https://deseret.com/",
  "logoUrl": "https://logo.clearbit.com/deseret.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Local News Publications",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T00:06:11.134Z",
  "verifiedVitals": {
    "website": "https://deseret.com",
    "primary_audience": "Its primary audience includes residents of the Salt Lake City metropolitan area and a national audience interested in content focused on family, faith, education, and values core to the LDS faith. It also aims to appeal to a broader audience beyond its historic Utah base and serves as a convener of center-right ideas.",
    "pricing_model": {
      "kind": "freemium",
      "detail": "Basic content on its website is generally free. However, it offers subscription-based access to its print editions and Deseret Magazine. Examples include a Deseret Magazine Annual Subscription for $29, a Deseret News Utah Bundle starting at $4.70 a week or $72 annually, and a Deseret News National Bundle for $69 a year. Online replica subscriptions are also available."
    },
    "named_competitors": [
      "The Salt Lake Tribune",
      "Park Record",
      "Standard-Examiner",
      "The Daily Herald",
      "Box Elder News Journal",
      "West Jordan Journal",
      "KSL.com",
      "KSL-TV",
      "KSL Radio",
      "KUER"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1788075298306
}