{"name":"DeSerres","domain":"deserres.ca","url":"https://optimly.ai/brand/deserres","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"DeSerres is a Canadian retailer of art supplies, creative hobby products and custom framing services, operating stores and an online sales platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in Montreal in 1908, DeSerres offers a catalog of 16,000 products for professional artists, hobby enthusiasts, creative families and schools. The company operates 27 stores across Canada and an online sales platform.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To inspire, equip and support creation in all its forms, while making art accessible to as many people as possible.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://deserres.ca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Creative, inspirational, accessible and advisory.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1908","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Part of the Renaud-Bray group since 2024.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides artists, hobbyists, families and schools with access to art supplies, creative hobby materials and custom framing services in stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retailing art supplies and creative hobby products\nOnline sales platform\nCustom framing\nArt-supply advisory services\nOperating 27 stores across Canada\nOffering a catalog of 16,000 products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Watercolours and gouache\nAcrylic paints\nOil paints\nPastels\nDrawing supplies\nInks\nPaper and pads\nBrushes and painting tools","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by item. Examples shown on the website include a $7.99 Rembrandt pastel, a $49.99 backpack, a $69.99 Liquitex acrylic paint and a $179.99 mixed-media easel kit. Free shipping is advertised for orders over $89 in Quebec and Ontario, with conditions applying across Canada.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Art supplies, creative hobbies and custom framing retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Professional artists, hobby enthusiasts, creative families and schools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Artists and creative customers seeking art supplies, hobby materials or framing, including professional artists, beginners, families, students and schools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Painting with watercolour, gouache, acrylic or oil paints\nDrawing and pastel work\nMixed-media, collage and printmaking\nCreative hobby projects and seasonal decorations\nSchool projects and model-making\nCustom framing of artwork and photos\nEquipping a studio or portable art setup","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad range of art and creative supplies\nSupport for artistic creation in multiple techniques and media\nAbility to equip a studio or create projects on the go\nProfessional and hobbyist-quality materials for creative work\nArtwork and photos framed through custom framing services\nGreater access to art and creative activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://deserres.ca","updated_at":"2026-11-08T03:18:22.956517+00:00"}]}],"last_refreshed_at":"2026-11-08T03:18:22.962052+00:00","last_changed_at":"2026-11-08T03:18:22.968969+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c7f8e216-b30a-40c9-94fe-b5f2fea54e63"}