# DeSerres

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08.

- **Brand record:** https://optimly.ai/brand/deserres
- **Dataset:** https://optimly.ai/brand/deserres.json
- **Markdown:** https://optimly.ai/brand/deserres/llms.txt
- **Official website:** https://deserres.ca
- **Slug:** deserres
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** DeSerres is a Canadian retailer of art supplies, creative hobby products and custom framing services, operating stores and an online sales platform.
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Description:** Founded in Montreal in 1908, DeSerres offers a catalog of 16,000 products for professional artists, hobby enthusiasts, creative families and schools. The company operates 27 stores across Canada and an online sales platform.
Source: Brand's website (https://deserres.ca) · 2026-11-08

## Identity

- **Mission:** To inspire, equip and support creation in all its forms, while making art accessible to as many people as possible.
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Website:** https://deserres.ca
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Voice & tone:** Creative, inspirational, accessible and advisory.
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Founded:** 1908
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Parent ownership:** Part of the Renaud-Bray group since 2024.
Source: Brand's website (https://deserres.ca) · 2026-11-08

## Offerings

- **Problem solved:** Provides artists, hobbyists, families and schools with access to art supplies, creative hobby materials and custom framing services in stores and online.
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Core capabilities:**
  - Retailing art supplies and creative hobby products
  - Online sales platform
  - Custom framing
  - Art-supply advisory services
  - Operating 27 stores across Canada
  - Offering a catalog of 16,000 products
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Products / SKUs:**
  - Watercolours and gouache
  - Acrylic paints
  - Oil paints
  - Pastels
  - Drawing supplies
  - Inks
  - Paper and pads
  - Brushes and painting tools
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Pricing:** Product prices vary by item. Examples shown on the website include a $7.99 Rembrandt pastel, a $49.99 backpack, a $69.99 Liquitex acrylic paint and a $179.99 mixed-media easel kit. Free shipping is advertised for orders over $89 in Quebec and Ontario, with conditions applying across Canada.
Source: Brand's website (https://deserres.ca) · 2026-11-08

## Audience

- **Target industry:** Art supplies, creative hobbies and custom framing retail.
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Customer base:** Professional artists, hobby enthusiasts, creative families and schools.
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Ideal customer profile:** Artists and creative customers seeking art supplies, hobby materials or framing, including professional artists, beginners, families, students and schools.
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Use cases:**
  - Painting with watercolour, gouache, acrylic or oil paints
  - Drawing and pastel work
  - Mixed-media, collage and printmaking
  - Creative hobby projects and seasonal decorations
  - School projects and model-making
  - Custom framing of artwork and photos
  - Equipping a studio or portable art setup
Source: Brand's website (https://deserres.ca) · 2026-11-08

- **Customer outcomes:**
  - Access to a broad range of art and creative supplies
  - Support for artistic creation in multiple techniques and media
  - Ability to equip a studio or create projects on the go
  - Professional and hobbyist-quality materials for creative work
  - Artwork and photos framed through custom framing services
  - Greater access to art and creative activities
Source: Brand's website (https://deserres.ca) · 2026-11-08

Page last updated 2026-11-08.

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