{"name":"Desjardins","domain":"desjardins.com","url":"https://optimly.ai/brand/desjardins","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Desjardins is a Canadian cooperative financial group providing banking, insurance, investment and business services to members and clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"description","label":"Description","shape":"text","content":"Desjardins is the largest cooperative financial group in Canada, founded in 1900. It offers personal and business financial services, wealth management, life and health insurance, and property and casualty insurance through its caisse and branch network.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To support the financial autonomy and development of members, clients and communities through cooperative financial services, while contributing to sustainable prosperity and socioeconomic development.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Denis Dubois is President and CEO of Desjardins Group. The Management Committee also includes Johanne Duhaime, Antoine Avril, Jean-Yves Bourgeois, Marie-Huguette Cormier, Chantal Gagné, Daniel Grossi, Di-Thai Hua, Nathalie Larue, Valérie Lavoie and Alain Leprohon, among others.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://desjardins.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informative, member-focused, cooperative, inclusive and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1900","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Desjardins is a cooperative financial group. Each Desjardins caisse is a financial services cooperative, and the Fédération des caisses Desjardins du Québec is owned by the Desjardins caisses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Desjardins helps individuals, businesses and organizations manage their finances, obtain financing and insurance, save and invest, plan for the future, and access digital financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking and financial services\nBusiness banking and financing\nWealth management and investments\nLife and health insurance\nProperty and casualty insurance\nDigital and mobile banking through AccèsD\nFinancial planning tools and advice\nResponsible finance and sustainable investment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Accounts and everyday banking services\nCredit cards\nMortgages, loans and lines of credit\nSavings and investments\nGuaranteed investment products\nWealth management services\nLife and health insurance\nVehicle, home and property and casualty insurance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, cooperative banking, insurance, wealth management and investment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"More than 10 million members and clients, including personal members, business members, institutional organizations, governments, municipalities, school service centres and other Desjardins Group entities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking banking, financing, insurance, savings, investment and financial planning services; businesses and entrepreneurs seeking financing and business services; and institutional organizations requiring banking, financing or capital-markets services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday accounts and finances online or through mobile services\nPaying bills, transferring funds and depositing cheques\nObtaining mortgages, loans, lines of credit and credit cards\nSaving and investing for personal or business goals\nPlanning for retirement and managing wealth\nPurchasing personal, business, life and health insurance\nAccessing business financing and specialized services\nInvesting in responsible finance products and sustainable bonds","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater financial autonomy\nConvenient digital access to accounts and financial services\nAccess to financing, insurance and investment solutions\nSupport for retirement and long-term financial planning\nPotential member dividends and community benefits\nSupport for sustainable and responsible economic development","source_type":"1p_website","source_label":"Brand's website","source_url":"https://desjardins.com","updated_at":"2026-11-07T05:24:06.970162+00:00"}]}],"last_refreshed_at":"2026-11-07T05:24:07.070016+00:00","last_changed_at":"2026-11-07T05:24:07.113831+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=cbc7fb2b-119b-4086-962c-3e0bd5d8bf42"}