# Desjardins > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07. - **Brand record:** https://optimly.ai/brand/desjardins - **Dataset:** https://optimly.ai/brand/desjardins.json - **Markdown:** https://optimly.ai/brand/desjardins/llms.txt - **Official website:** https://desjardins.com - **Slug:** desjardins - **Categories:** fintech-financial-services ## Overview - **Tagline:** Desjardins is a Canadian cooperative financial group providing banking, insurance, investment and business services to members and clients. Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Description:** Desjardins is the largest cooperative financial group in Canada, founded in 1900. It offers personal and business financial services, wealth management, life and health insurance, and property and casualty insurance through its caisse and branch network. Source: Brand's website (https://desjardins.com) · 2026-11-07 ## Identity - **Mission:** To support the financial autonomy and development of members, clients and communities through cooperative financial services, while contributing to sustainable prosperity and socioeconomic development. Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Founders & leadership:** Denis Dubois is President and CEO of Desjardins Group. The Management Committee also includes Johanne Duhaime, Antoine Avril, Jean-Yves Bourgeois, Marie-Huguette Cormier, Chantal Gagné, Daniel Grossi, Di-Thai Hua, Nathalie Larue, Valérie Lavoie and Alain Leprohon, among others. Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Website:** https://desjardins.com Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Voice & tone:** Informative, member-focused, cooperative, inclusive and community-oriented. Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Founded:** 1900 Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Parent ownership:** Desjardins is a cooperative financial group. Each Desjardins caisse is a financial services cooperative, and the Fédération des caisses Desjardins du Québec is owned by the Desjardins caisses. Source: Brand's website (https://desjardins.com) · 2026-11-07 ## Offerings - **Problem solved:** Desjardins helps individuals, businesses and organizations manage their finances, obtain financing and insurance, save and invest, plan for the future, and access digital financial services. Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Core capabilities:** - Personal banking and financial services - Business banking and financing - Wealth management and investments - Life and health insurance - Property and casualty insurance - Digital and mobile banking through AccèsD - Financial planning tools and advice - Responsible finance and sustainable investment Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Products / SKUs:** - Accounts and everyday banking services - Credit cards - Mortgages, loans and lines of credit - Savings and investments - Guaranteed investment products - Wealth management services - Life and health insurance - Vehicle, home and property and casualty insurance Source: Brand's website (https://desjardins.com) · 2026-11-07 ## Audience - **Target industry:** Financial services, cooperative banking, insurance, wealth management and investment services. Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Customer base:** More than 10 million members and clients, including personal members, business members, institutional organizations, governments, municipalities, school service centres and other Desjardins Group entities. Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Ideal customer profile:** Individuals and families seeking banking, financing, insurance, savings, investment and financial planning services; businesses and entrepreneurs seeking financing and business services; and institutional organizations requiring banking, financing or capital-markets services. Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Use cases:** - Managing everyday accounts and finances online or through mobile services - Paying bills, transferring funds and depositing cheques - Obtaining mortgages, loans, lines of credit and credit cards - Saving and investing for personal or business goals - Planning for retirement and managing wealth - Purchasing personal, business, life and health insurance - Accessing business financing and specialized services - Investing in responsible finance products and sustainable bonds Source: Brand's website (https://desjardins.com) · 2026-11-07 - **Customer outcomes:** - Greater financial autonomy - Convenient digital access to accounts and financial services - Access to financing, insurance and investment solutions - Support for retirement and long-term financial planning - Potential member dividends and community benefits - Support for sustainable and responsible economic development Source: Brand's website (https://desjardins.com) · 2026-11-07 Page last updated 2026-11-07. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.