{"name":"Detskiy Mir","domain":"detmir.ru","url":"https://optimly.ai/brand/detskiy-mir","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Detsky Mir Group is a multi-format omnichannel retailer of children's goods and pet supplies operating in Russia, Kazakhstan, and Belarus.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"description","label":"Description","shape":"text","content":"Detsky Mir Group includes the Detsky Mir and Detmir Mini retail chains, the detmir.ru online store and marketplace, and the Zoozavr pet supplies retail chain. The Group is a leader in the children's goods sector in Russia and Kazakhstan and a significant player in Belarus.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://detmir.ru","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"75 years of history","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Detsky Mir became a company with 100% free float in September 2020. Gulf Investments Limited (Altus Capital) acquired a 25% stake in December 2020.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides families with access to a broad assortment of children's goods through retail stores, online ordering, home or office delivery, and in-store pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Multi-format retail\nOmnichannel retail\nOnline store and marketplace operations\nHome or office delivery\nIn-store pickup\nRetailing children's goods and pet supplies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Toys\nApparel and footwear\nProducts for newborns\nStationery\nArt and craft sets\nRecreational goods\nCar seats\nFurniture","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Children's goods are priced in the medium range.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Children's goods retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Medium-income families","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Medium-income families in Russia, Kazakhstan, and Belarus seeking children's goods through retail stores or online channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for toys, apparel and footwear, newborn products, stationery, art and craft sets, recreational goods, car seats, and furniture\nOrdering children's products online for home or office delivery\nOrdering online for in-store pickup\nPurchasing pet supplies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to around 250,000 SKUs of children's goods\nHome or office delivery of online orders\nIn-store pickup of online orders","source_type":"1p_website","source_label":"Brand's website","source_url":"https://detmir.ru","updated_at":"2026-11-07T05:35:32.909585+00:00"}]}],"last_refreshed_at":"2026-11-07T05:35:32.917218+00:00","last_changed_at":"2026-11-07T05:35:32.922914+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=019f5a36-11e2-44b9-a1b4-e622f114e348"}