{"name":"Dhanlaxmi Bank","domain":"bank.in","url":"https://optimly.ai/brand/dhanlaxmi-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Dhanlaxmi Bank is an Indian bank offering retail, corporate, investment, lending, deposit and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"description","label":"Description","shape":"text","content":"Dhanlaxmi Bank Ltd. was incorporated in 1927 at Thrissur, Kerala. It provides banking services through branches, ATMs and digital channels, including retail and corporate net banking, mobile banking, BHIM UPI, cards, loans, investments, deposits and corporate banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To Become a Strong and Innovative Bank with Integrity and Social Responsibility to Maximize Customer Satisfaction as well as that of the Employees, Shareholders and the Society.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://dhan.bank.in","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Professional, relationship-focused, innovative, service-oriented and security-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1927","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Thrissur, Kerala, India","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides individuals and businesses with access to banking, lending, deposit, investment, payment and account-management services through branch, ATM, phone and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Retail banking\nCorporate banking\nLoans and credit\nDeposits and term deposits\nInvestment services\nDigital and mobile banking\nNet banking\nBHIM UPI and payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Property loans\nCar loans\nCommercial vehicle loans\nLoan against property\nEducation loans\nRetail net banking\nCorporate net banking\nMobile banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website publishes interest rates and service charges. It states that credit card annual fees of Rs.400 plus GST are waived for cards with annual usage of Rs.50,000 or more.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Retail banking customers, corporate customers, borrowers, depositors, investors and NRI account holders.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses in India seeking branch-based or digital banking, loans, deposits, payments, cards and investment services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing bank accounts\nTransferring funds through NEFT, RTGS, IMPS, UPI or within-bank transfers\nDownloading account, deposit and loan statements\nOpening or closing deposits digitally\nApplying for loans including property, car, commercial vehicle, education and loan-against-property products\nManaging debit and credit cards\nMaking bill payments, recharges and loan repayments\nUsing phone or missed-call banking for account services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking services through 269 branches and 291 ATMs across India\nDigital access to statements, transfers, deposits, card services, loan repayments and bill payments\nConvenient access to banking through net banking, mobile banking, UPI, phone banking and missed-call banking\nAccess to lending, deposit, investment, payment and card products\nCustomer support through official phone banking and email channels\nInstant SMS account-balance information through missed-call banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://dhan.bank.in","updated_at":"2026-11-06T22:13:59.301072+00:00"}]}],"last_refreshed_at":"2026-11-06T22:13:59.314642+00:00","last_changed_at":"2026-11-06T22:13:59.322648+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b7d4c60b-4d89-4259-a60c-f707f948a5ed"}