{
  "slug": "dial-henkel",
  "name": "dial-henkel",
  "description": "America's trusted brand for more than 75 years, Dial® continues to deliver clean, healthy skin for you and your family. Dial Healthier Skin. Healthier You. Dial has the perfect product for your skin. From bar soap, body wash, liquid hand soap and lotions, our products will provide benefits such as moisture, exfoliation, protection, replenishment and more!",
  "url": "https://optimly.ai/brand/dial-henkel",
  "websiteUrl": "https://henkel.com/",
  "logoUrl": "https://logo.clearbit.com/henkel.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Personal Care Products",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:44.921Z",
  "verifiedVitals": {
    "website": "https://henkel.com",
    "category": "Personal Care",
    "what_it_does": "Dial provides products for skin cleansing and care, including antibacterial soaps and body washes, to deliver clean, healthy skin for families.",
    "primary_audience": "Families and general consumers.",
    "core_product": "Bar soap, body wash, liquid hand soap, liquid hand sanitizer, and lotion",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Products are purchased individually."
    },
    "parent_ownership": "Henkel Consumer Goods Inc., which is an American subsidiary of Henkel AG & Co. KGaA."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787473385074
}